About Us
Get to know Content Tree
Our Vision
To deliver modern e-learning technology and create effective, engaging digital learning content.
Our Mission
We focus on strengthening the skills of training teams and managers, enabling
What We Do
- E-learning bespoke content development
- E-learning consultancy
- Learning Management System (LMS)
Who we are...
Our Team & Expertise
Content Tree Sdn Bhd is led by industry experts Liang Ee Hang, Benjamin Low, and Ong Bee Bee, supported by a team of experienced:
- Graphic designers
- Animators
- Instructional designers
- Educators
- Multimedia specialists
With extensive experience in the e‑learning and digital training industry, our team ensures every project is built to the highest professional standards.
Our International Partnership
Content Tree also has a long-term partnership with German’s leading LMS provider – IMC AG, headquarters in Saarbrücken since 2014.
Our E‑Learning Solutions
We provide innovative IT e-learning solutions for a wide spectrum of clients ranging from small medium industries to corporate organisations.
Our Core Services
Our activities include providing consultations for e-learning solutions and trainings as well as organising professional management or advanced technical trainings for our clients. Our areas of expertise are:
- Learning Management System (LMS) Setup
- SCORM-compliant e-learning content development (a standard format used by most LMS platforms)
- E-learning Authoring Tool Training (Adobe Captivate, Articulate Rise, Articulate Storyline, IMC Content Studio)
Our Prospects
We completed & handled past projects worldwide in different industries.
Industries We Serve
Financial Institutions
Banks, insurance companies, and investment firms.
F&B & Franchises
Restaurant chains and multi‑state franchise operations.
Services & Hospitality
Hotels, hospitals, and service organisations.
Manufacturing
Large‑scale manufacturing companies with complex training and compliance needs.
Multi Level Marketing (MLM)
MLM organisations requiring structured product and commission training.
Multinational Company (MNC)
Global brands with cross‑country subsidiaries and enterprise‑level learning requirements.
Who is Content Tree in Malaysia?
Content Tree is an e-learning solutions provider in Malaysia. They specialize in bespoke content development, e-learning consultancy, and Learning Management Systems (LMS) setup for corporate organizations and SMEs.
What is Content Tree’s vision?
Their vision is to provide state-of-the-art e-learning technology. They focus on building effective, engaging, and innovative digital learning content that helps organizations integrate teaching and technology seamlessly.
Who leads the Content Tree team?
Content Tree is led by experienced professionals Liang Ee Hang, Ong Bee Bee, Sofian, Bukhari. They are supported by a team of dedicated graphic designers, animators, and instructional designers with vast experience in the e-learning industry.
What international partnership does Content Tree have?
Since 2014, Content Tree has partnered with IMC AG, Germany’s leading LMS provider. This long-term collaboration allows them to offer world-class enterprise learning solutions to clients across Malaysia and beyond.
What industries does Content Tree serve?
They serve a wide spectrum of clients, including financial institutions, manufacturing, F&B, and multinational companies (MNCs). Their expertise covers complex industries like Multi-Level Marketing (MLM) and large-scale service sectors like hospitality.
How can I contact Content Tree for more information?
You can reach Content Tree at their Melaka office by calling +606-2835955 or +6012-680 2403. Alternatively, you can email inquiries to contenttree@contenttree.biz to discuss your e-learning needs.
Sounds interesting?
We rewrite learning to achieve your organisation’s success. Let’s discuss!


